What is a short, 30-second summary of a business idea called?
AnswerElevator pitch
It is short enough to deliver during an elevator ride.
Business · Facts & stats
Business Plan facts & stats
7 fact-checked facts about business plans, startup planning and pitching, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What is a pitch deck?
AnswerA short slide presentation about a business
Founders use pitch decks to explain their business to others.
Going deeper
What is the break-even point?
AnswerWhen total revenue equals total costs
At break-even there is neither profit nor loss.
In market sizing, what does TAM stand for?
AnswerTotal addressable market
TAM is the total demand for a product or service.
What does CAC stand for in startup metrics?
AnswerCustomer acquisition cost
CAC is the average cost to win one new customer.
Expert level
Which book popularized the build-measure-learn loop?
AnswerThe Lean Startup
Eric Ries published The Lean Startup in 2011.
Michael Porter's Five Forces model analyzes what?
AnswerCompetitive forces in an industry
It covers rivals, new entrants, substitutes, buyers and suppliers.
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